Crisps

I love crisps. They are great. I especially like how crisps are becoming higher in quality by the year. The best crisps in the world, in my opinion, are made by Tyrrells in Herefordshire. They are just unspeakably good. Walkers Sensations miss the mark somewhat, getting a thin cheap crisp and dowsing it in seasoning. Kettle Chips are much better, but have the opposite problem of being a good quality crisp with inadequate seasoning. Tesco Finest / Sainsbury's Taste The Difference are both better than these, but are no where near as good as Tyrrells. Imagine how much I hate the Veggie Cafe, turn that hate into love, and that is about how good Tyrrells are. Sadly Tyrrells are not available from mainstream stores, with only Waitrose, Selfriges and a selection of coffee shops and pubs selling them. This is not good enough, so today I decided to take matters into my own hands Andrew Jackson Style, with a letter to my supermarket of choice, as stated below. I will let you know the results.

Sainsbury's Supermarkets Ltd

33 Holborn

London

EC1N 2HT

27 March 2007

James Collins

Blah blah blah blah road
BL1 1BLA

FAO The Product Team

Dear Sir / Madam,

I am a very loyal Sainsbury’s customer, and I enjoy the products and shopping experience of the Sainsbury’s Archer Road Sheffield store very much.

However, I am somewhat disappointed with the premium range of crisps on offer in your stores. I feel your offer in this area would be increased greatly with the introduction of ‘Tyrell's Potato Crisps’, which are an affordable yet very high quality product. They are currently available at Waitrose and Selfridges, so I imagine the scale of production is high enough to at least sell them in larger stores. They are priced at under £1.50 for a 150g bag.

They are available in a wide range of flavours, with my personal favourites being Sweet Chilli, Salt and Cider Vinegar and Thai Curry. I can not begin to express how delicious these crisps are, as they are a thicker cut and with real flavourings, which makes them unbelievably authentic. They even claim to be more healthy than regular crisps, due to their thickness. There is also a root vegetable variety available, which I believe would be popular with the health conscious market.

I can assure you that I am in no way affiliated with this company, I am just passionate consumer. I hope you will look into stocking these products in the near future.

Yours faithfully,

James Collins