“Your shoes are worn out, we need to get you some new ones”. Of course what my mum actually meant was that “you should go out and buy some yourself”. I agreed; they were supposed to be a matt finish, but due to several months of wear, as I only have one pair of trainers, they had become shiny, and were grubby from a cocktail of mud and beer. I diligently headed down to M&S, when to my delight they still stocked my incumbent style. ‘Great’, I thought, ‘I don’t even have to try them on’. So I went home, with a new version of exactly the same shoes. I probably should have stockpiled a few more, for future years.
If only all clothes shopping was like this. When you go to the supermarket, you probably don’t go around trying desperately to avoid products people have seen you buying before. When you go to work, you don’t desperately try to avoid roads you have been down before. When you go to a pub you probably don’t try your very hardest to find some obscure drink, like Filfar or Zoco; you will probably just have the same thing as last time. Basically, humans are by their nature very unadventurous, which is perfectly rational – it helps us deter death as we are less likely to discover something dangerous.
So why oh why do we have it drilled into us that we must be so bloody fashionable? I just do not care in the slightest. There are just so many variables. Thinking of getting some jeans? Tight ones might make you look like a ‘townie’ or ‘chav’, or possibly ‘gay’. Baggy ones make you look too fat or thin or something, so you have to get ones which are just right. Maybe a shirt is what you are after? A pink one might make you a bit effeminate, black would make you look like a goth, blue might not bring out the colours in your eyes, stripes the wrong angle might make you look fat. Then you have to think about which brand you want to affiliate yourself with, and consider exactly how affluent you want to appear. You are pretty much paying to advertise a given company, so choose wisely, as you might look like a scally, or perhaps infer that you support third world child labour.
‘Welcome to The Gap’, some woman will crow. That instantly puts me on the defensive. She really has the upper hand now, as there isn’t really a comeback to that. What should you say – ‘thank you, pleasure to be here, thanks for having me’. I henceforth avoid any eye contact with these cretins of the management, and walk around very purposefully, trying to give the impression I know exactly what colour t shirt will match my eyes, and exactly which jeans will distance myself from ‘pikeys’. I get utterly flustered, much like when I was 14, when some cute girl with heaving breasts and strait blonde hair starts asking me ‘do you need any help?’. See, when you look (and dress) like me, such forward advances just doesn’t happen outside the environment of a clothes shop, or possibly a strip club. So naturally I blush, then assert my masculinity by shakily blurting out ‘I’m fine’. What else could I say? ‘I want some clothes because my mum told me mine are worn out’?. Maybe I should just say ‘what should I buy so I don’t look like a pikie or chav? Please be quick, I really want to leave this hell hole and go to Waitrose instead.’, which are my true thoughts. Normally when people approach me to ask if I have Talk Talk or want to donate to Oxfam, I just say I already enjoy the product they are purveying, even if I don’t actually use it. For market research I pretend I haven’t got time. Neither of these excuses works in the clothes shop situation. If possible I would prefer either no staff at all, or motherly old ugly ones, who won’t judge me for being in a state of panic, sweating profusely and breathing deeply.
And what is with the shops themselves? Why do they categorise the clothes by style / brand / range? Surely, jeans for example would be most logically arranged by size, so you can then choose between styles? It baffles me. Not only are they not very easy to navigate, they are very unpleasant environments, with horrible florescent lights, clinical white walls and bare floors. Worse still, there are big windows so the passers by will see my blushing panic stricken mass rushing around the shop as fast as possible, leaving a trail of nervous sweat behind me.
I have found the best solution to my problem is to just go to M&S once a year and buy the entire range in medium. I know it will last, the sales assistants stay their distance, and I probably will look more like an old man than the dreaded chav – something I am far more comfortable with. And hopefully it will stop my mum nagging me.